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Chapter - 1: Introduction: Page - 1 PDF

57 Pages·2011·English
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by ['Gopinath Rajamanicam']| 2011| 57 pages| English

About Chapter - 1: Introduction: Page - 1

This document provides an introduction and overview of a dissertation on applying customer relationship management (CRM) in the hotel industry. The introduction discusses how CRM has gained attention from both practitioners and scholars. It also outlines how new technologies are changing how companies engage with customers. The purpose of the study is to understand the feasibility of applying CRM in the hotel industry and how it can improve customer relationships and profits. The objectives are to discuss CRM implementation in hotels, study CRM technologies in hospitality, develop case studies of different hotels, and evaluate CRM effectiveness by focusing on customer satisfaction. The research method will include literature reviews, case studies of hotels, data analysis, and conclusions/recommendations.

Detailed Information

Author:['Gopinath Rajamanicam']
Publication Year:2011
Pages:57
Language:English
Format:PDF
Price:FREE
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