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About Chapter 1 - An Overview of Marketing
This document provides an overview of a Principles of Marketing course. It outlines the learning outcomes as explaining key marketing concepts and principles, describing the role of marketing in organizations, and suggesting ethical solutions to marketing problems. It also lists the weekly topics to be covered, the assessment tasks and their weightings, and the required textbooks. Finally, it previews the content of Chapter 1, defining marketing as engaging customers to build relationships and create value in order to profitably capture value in return.
Detailed Information
| Author: | ['Đặng Lê Khánh Linh'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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