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Chan (2020) A Study of Social Media Influencers and Impact On Consumer Buying Behaviour in The United Kingdom PDF

56 Pages·2024·English
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by ['Xmai Lee']| 2024| 56 pages| English

About Chan (2020) A Study of Social Media Influencers and Impact On Consumer Buying Behaviour in The United Kingdom

The document discusses social media influencers and their impact on consumer behavior in the UK. It provides background on influencer marketing and how it has grown in popularity. The study aims to understand how influencers influence consumer choices and purchasing decisions, and whether demographic factors like gender, income and education impact this relationship.

Detailed Information

Author:['Xmai Lee']
Publication Year:2024
Pages:56
Language:English
Format:PDF
Price:FREE
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