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About Celebrity Endorsement A Strategic Promotion Perspe
This document provides an overview of celebrity endorsements as a strategic promotion perspective. It discusses why companies use celebrity endorsements, defining who qualifies as a celebrity and the different types of endorsements (testimonial, endorsement, actor, spokesperson). The key benefits highlighted are that celebrity endorsements act as a credible promotion strategy that can increase brand awareness and positively influence consumer attitudes and purchase intentions, especially for nationally marketed products. Literature on the topic is also briefly reviewed.
Detailed Information
| Author: | ['Kritika Sharma'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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