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About Cases in Marketing (European Management series)
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students? analytical skills to bear on issues of a more tactical nature such international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.
Detailed Information
| Author: | Stig Hartmann |
|---|---|
| Publication Year: | 1997 |
| ISBN: | 9780761955696 |
| Pages: | 218 |
| Language: | English |
| File Size: | 9 |
| Format: | |
| Price: | FREE |
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