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About (Case Study) Zara Fast Fashion
This document provides a case study on Zara, a fast fashion retailer that is a subsidiary of Spanish company Inditex. It discusses Zara's business model, supply chain characteristics, and strategies for entering the US market. Some key points: - Zara uses a unique business model of quick response to fashion trends through a flat organizational structure and bi-weekly replenishment of stores. This allows a product failure rate of just 1%. - Zara owns its entire supply chain from manufacturing to distribution to retail stores. This vertical integration allows it to globally optimize and have short lead times of just 14 days from design to finished product. - To enter the US market, the document recommends Zara first
Detailed Information
| Author: | ['Regine Labog'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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