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About CASE STUDY Rise and Fall of Subhiksha-Scm
Subhiksha was one of India's earliest organized retail chains, growing rapidly from 1997-2008 by offering low prices across 1665 stores nationwide. However, it failed to achieve a strategic fit between its competitive strategy of low prices and its supply chain capabilities. While attempting to replicate Walmart's discount model, Subhiksha did not realize that Walmart's success depended on strategic cost reduction throughout the supply chain, not just in stores. As Subhiksha's network expanded without the infrastructure like POS systems to support efficient operations, costs rose and it faced a liquidity crisis, leading to its demise in 2008.
Detailed Information
Author: | ['Tanisha Agarwal'] |
---|---|
Publication Year: | 2020 |
Pages: | 2 |
Language: | English |
Format: | |
Price: | FREE |
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