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Case Study Red Bus PDF

1 Pages·2023·English
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by ['Saakshi Dixit']| 2023| 1 pages| English

About Case Study Red Bus

The document provides an overview of a project to redesign the mobile app for Red Bus, an online bus ticket booking platform. The goals are to improve the user experience of the booking process, increase conversion rates, and reduce abandonment rates. A UX designer conducted research including user testing, competitive analysis, and created user personas to understand pain points. Areas of frustration such as complexity of options and clarity of pricing were identified. The designer created a prototype to test improvements to the booking flow and address issues.

Detailed Information

Author:['Saakshi Dixit']
Publication Year:2023
Pages:1
Language:English
Format:PDF
Price:FREE
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