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About Case Study of Online Retailing Fast Fashion Industry PDF
The document provides a case study analysis of the fast fashion industry, focusing on online retailers in China and comparing Zara and Vancl. It discusses the strategies used by leading fast fashion brands worldwide to quickly deliver new designs at low prices through efficient supply chain management and production. While China's online retail market is growing rapidly, its scale remains far smaller than leading global companies. The case study of Vancl analyzes its strategies for success in China, including product and brand positioning, marketing, user experience and logistics. Suggestions are made for further developing China's fast fashion online retail industry.
Detailed Information
| Author: | ['Hani Masri'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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