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About Case Study of Michael Hill International
Michael Hill International used different entry strategies when expanding into new markets. When entering Australia, Michael Hill conducted thorough external and internal analysis. He opened manufacturing in Brisbane to shorten supply chains and reduce costs. Stores were opened cluster-by-cluster once existing clusters were profitable. In Canada, Michael Hill used a two-way trading contract approach due to Canada's fragmented jewelry market with localized tastes. However, his shoe business expansion was too aggressive without sufficient analysis and differed greatly from his core jewelry business, leading to losses.
Detailed Information
| Author: | ['王晋阳'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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