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About Case Study
McDonald's entered the Indian market in 1996 and faced several initial challenges in adapting to local tastes, culture, and perceptions. It overcame opposition from political parties and established a network of over 170 restaurants by developing a unique cold supply chain and offering vegetarian and culturally appropriate options. However, it still faces stiff competition and challenges in meeting the diverse demands of the Indian market through its limited menu and inefficient home delivery.
Detailed Information
| Author: | ['Pranav Sharma'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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