Download Case Study 2 PDF PDF Free - Full Version
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About Case Study 2 PDF
Hard Rock Cafe has changed its global strategy since opening its first cafe in 1971. It has expanded from 1 cafe to 157 facilities across 57 countries. About half are now franchised to allow for local menu customization. It also expanded its locations beyond tourist destinations and upgraded menus. Hard Rock fits a transnational operations strategy, with centralized decisions but franchising allowing local responsiveness through menu changes based on social/cultural norms.
Detailed Information
| Author: | ['Maymay Manlanat'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 3 |
| Language: | English |
| Format: | |
| Price: | FREE |
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