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Case Study 2 Blue Apron 1 PDF

3 Pages·2022·English
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by ['Jennalyn Damaso']| 2022| 3 pages| English

About Case Study 2 Blue Apron 1

The document discusses Blue Apron and whether it has the potential to disrupt the US food industry. It analyzes Blue Apron using Porter's Five Forces model and discusses some mistakes Blue Apron made, such as poor hiring and inventory tracking issues that led to delivery delays. Critics felt Blue Apron focused too much on supply chain efficiency and not enough on marketing, but the author disagrees, believing operations must improve before effective marketing.

Detailed Information

Author:['Jennalyn Damaso']
Publication Year:2022
Pages:3
Language:English
Format:PDF
Price:FREE
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