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About Case Study
Business to business (B2B) transactions allow companies to work together efficiently to produce and distribute tourism products. Travel agents purchase services from hotels, airlines, and other providers to assemble tour packages, which are then sold to consumers. B2B interactions facilitate deep integration between manufacturers and distributors in the tourism industry supply chain. Online travel agencies like Makemytrip.com have adopted a B2B model, allowing airlines, hotels, and small travel agents to collaborate effectively. However, the profitability of online travel companies has not met expectations, suggesting challenges remain in streamlining tourism supply chains and transactions through digital platforms.
Detailed Information
| Author: | ['Husen Ali'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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