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About Case Study 1 - Digital Media Platform
The document discusses the history of Bonnier, a Scandinavian publishing company, and its efforts to innovate under new CEO Jonas Bonnier in the late 2000s. Bonnier established an independent R&D department led by Sara Öhrvall to focus on designing a digital magazine. Öhrvall's team created a prototype called Mag+ and launched it on the new iPad platform. While successful, this raised questions about the future of digital magazines and Bonnier's business model. The document provides background on the challenges traditional media faced during digitalization and social media's rise. It describes how Bonnier uniquely structured its R&D division and Öhrvall's role in establishing it to
Detailed Information
| Author: | ['Loredana Elena Marus'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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