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Case Studies - Airlines On Social Media PDF

10 Pages·2011·English
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by ['Partha Biswal']| 2011| 10 pages| English

About Case Studies - Airlines On Social Media

The document discusses several airline brands' use of social media for branding purposes. It provides case studies of 6 airlines - AirBaltic, Alaska Airlines, Qantas, Volaris, JetBlue, and Southwest Airlines - and their social media strategies and objectives. For each airline, it outlines their business objectives in using social media, main social media platform used, challenges faced, and future goals. The case studies aim to share best practices from airlines that have succeeded in social media branding.

Detailed Information

Author:['Partha Biswal']
Publication Year:2011
Pages:10
Language:English
Format:PDF
Price:FREE
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