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About Case Studies
This document summarizes a case study where app downloads for a Taiwanese Mahjong app increased by 1478% in one month through app store keyword optimization (ASO), without changing app code, content, or running advertising campaigns. The summary describes how two rounds of ASO were performed by adding new keywords and replacing underperforming keywords. After the first round, downloads grew 378% in one week. The second round saw 451% growth. Overall, downloads increased from 18 in the week before optimizations to 266 after, a 1478% growth in less than a month solely through ASO.
Detailed Information
| Author: | ['Ads Expert'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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