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About Byjus - MM - Project Report
This document summarizes a study on the marketing model of the Indian ed-tech company Byju's. It provides an overview of Byju's, including that it was founded in 2011 and offers personalized learning programs for grades 1-12 as well as competitive exam preparation. The study analyzes Byju's marketing mix, strategic business units, market positioning, competitors, and uses frameworks like the 5 C's, SWOT analysis, and STP analysis to evaluate Byju's approach. The document contains 10 sections and provides an executive summary of the full report.
Detailed Information
| Author: | ['mayukhappapabathina'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 29 |
| Language: | English |
| Format: | |
| Price: | FREE |
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