Download Buyer Behavior Study Guide PDF Free - Full Version
Download Buyer Behavior Study Guide by ['P.P.'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Buyer Behavior Study Guide
The document provides a study guide for a midterm exam on buyer behavior. It covers key terms, concepts, and models from chapters 1, 10, 11, 12, 13, and 14 that will be tested. These include defining consumer behavior and understanding the consumer decision process. It also discusses external influences on buyers like culture and subculture. Organizational and household decision making will be assessed, including different roles in decisions and how families' needs change over the family life cycle. Students are advised to review questions at the end of chapters and understand how to apply concepts in various examples.
Detailed Information
| Author: | ['P.P.'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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