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About Business web strategy: design, alignment and application
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
Detailed Information
| Author: | Latif Al-hakim, Massimo Memmola, Latif Al-hakim, Massimo Memmola |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 9781605660257 |
| Pages: | 409 |
| Language: | English |
| File Size: | 9.14 |
| Format: | |
| Price: | FREE |
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