Business Intelligence Success Factors

306 Pages·2009·1.58 MB·English

by  Rud, Olivia Parr.

(continued from front flap) Praise for
Parr Rud $49.95 USA / $59.95 CAN
• New scientific models for viewing the Business Intelligence Success Factors
global economy B
Business Intelligence
• The five essential competencies— TOOLS FOR ALIGNING YOUR BUSINESS IN THE GLOBAL ECONOMY u
Communication, Collaboration, s Success Factors
i
Innovation, Adaptability, and n
TOOLS FOR ALIGNING YOUR BUSINESS
Leadership—that improve an
“Olivia Parr Rud does a remarkable job of weaving together many e IN THE GLOBAL ECONOMY
organization’s ability to leverage the new
s
opportunities in a volatile global economy topics in a strategic way. As ‘quants,’ we’re fascinated with data and s Over the last few decades, the growth
fact-based decision-making. But success only comes when you con- of Business Intelligence has enabled
• Profiles of several amazing leaders who I Business
n companies to streamline many pro-
sider the human factor, especially effective communications. Making
are working to make a difference
cesses and expand into new markets on
t
topics like evolutionary biology, complexity science, and systems
• Cutting-edge research and case studies via e an unprecedented scale. New BI technolo-
invited contributors offering a wealth of thinking relevant for business success is a unique and compelling l gies are also enabling mass collaboration
l
knowledge and experience view. As Max Frisch said, ‘We hired workers and human beings i and innovation. However, implementation
g
Move beyond mere survival to realize break- came instead.’” e of these BI solutions often gives rise to
away success in the global economy with n Intelligence new challenges. Business Intelligence Success
—Anne Milley, Senior Director, Technology Product Marketing, SAS
Factors shows you how to turn those chal-
the practical guidance found in Business c
lenges into opportunities by mastering five
Intelligence Success Factors. e
“Business Intelligence Success Factors is a must-read for anyone imple- key skills.
S
OLIVIA PARR RUD is the President and menting BI on an organizational level. This book explains the busi- Olivia Parr Rud shares insights gained from
u
founder of OLIVIAGroup, a consulting ness landscape and the underlying reasons for our current volatility, her two decades of experience in Business
c
firm that helps companies maximize busi- Success Intelligence to offer the latest practices that
offering clear guidance on navigating our information rich global
c
ness potential. Through OLIVIAGroup, she are emerging in organizational development.
economy.” e
works with organizations to fully leverage the Written to help enhance your understand-
s
power of Business Intelligence by offering —Ron Powell, Editorial Director, Business Intelligence Network s ing of the current business climate and to
organizational alignment assessments, leader- provide the tools necessary to thrive in this
F
ship development and skill building in the new global economy, Business Intelligence
Transform challenges into opportunities a
areas of communication, innovation, and Factors Success Factors examines the components
c
adaptability. Her organizational consulting is with emerging Business Intelligence technologies of chaos theory, complex adaptive systems,
t
offered in partnership with leading experts in o quantum physics, and evolutionary biol-
the areas of leadership development, personal Written by an expert in data mining and statistical analysis, this valu- r ogy. A scientific framework for these new
s
development, and organizational alignment. able resource unveils the connection between the increased use of BI corporate issues helps explain why devel-
and the need for new, proven theories and models in BI, as well as the TO oping these key competencies are critical,
O
guidance to implement them successfully in your organization. INLS F given the speed of change, globalization,
THOR as well as advancements in technology and
E A TOOLS FOR ALIGNING YOUR BUSINESS
Jacket Image: © Getty Images Are you ready to become adaptable? Learn how to harness today’s rap- GLLIG Business Intelligence.
ON
idly evolving global economy with Business Intelligence Success Factors. BAL EING Y IN THE GLOBAL ECONOMY Divided into four cohesive parts, Business
CO
OU Intelligence Success Factors explores:
NR
OM BU
YSIN • The current business landscape as well
E
SS as the latest scientific research: today’s

business realities and how and why they
The Wiley and SAS Business Series
Olivia Parr Rud
presents books that help senior-level can lead to chaos
managers with their critical
management decisions
(continued on back flap)
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Business Intelligence
Success Factors
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Wiley & SAS Business Series
The Wiley & SAS Business Series presents books that help senior-level
managers with their critical management decisions.
Titles in the Wiley and SAS Business Series include:
Business Intelligence Competency Centers: A Team Approach to Maximizing
Competitive Advantage, by Gloria J. Miller, Dagmar Brautigam, and
Stefanie Gerlach
Case Studies in Performance Management: A Guide from the Experts, by
Tony C. Adkins
CIO Best Practices: Enabling Strategic Value with Information Technology,
by Joe Stenzel
Credit Risk Scorecards: Developing and Implementing Intelligent Credit
Scoring, by Naeem Siddiqi
Customer Data Integration: Reaching a Single Version of the Truth, by Jill
Dyche and Evan Levy
Enterprise Risk Management: A Methodology for Achieving Strategic
Objectives, by Gregory Monahan
Fair Lending Compliance: Intelligence and Implications for Credit Risk
Management, by Clark R. Abrahams and Mingyuan Zhang
Information Revolution: Using the Information Evolution Model to Grow
Your Business, by Jim Davis, Gloria J. Miller, and Allan Russell
Marketing Automation:Practical Steps to More Effective Direct Marketing, by
Jeff LeSueur
Performance Management: Finding the Missing Pieces (to Close the Intelligence
Gap), by Gary Cokins
Performance Management: Integrating Strategy Execution, Methodologies,
Risk, and Analytics, by Gary Cokins
Credit Risk Assessment: The New Lending System for Borrowers, Lenders,
and Investors, by Clark Abrahams and Mingyuan Zhang
For more information on any of the above titles, visit www.wiley.com.
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Business Intelligence
Success Factors
Tools for Aligning Your
Business in the Global
Economy
Olivia Parr Rud
John Wiley & Sons, Inc.
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Copyright © 2009 by Olivia Parr Rud. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form
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Library of Congress Cataloging-in-Publication Data:
Rud, Olivia Parr.
Business intelligence success factors : tools for aligning your business in the global
economy / Olivia Parr Rud.
p. cm.
Includes index.
ISBN 978-0-470-39240-9 (cloth)
1. Business intelligence. 2. Globalization. I. Title.
HD38.7.R83 2009
658.4–dc22
2009005656
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
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To Brandon, Addam, and Vanessa, for whom I hope
to make a difference
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Contents
About the Contributors xi
Preface xvii
Acknowledgments xix
PART ONE The Landscape 1
chapter 1 The Evolving Business Landscape 3
Navigating Uncharted Waters 5
Shifting from Reactive to Proactive 7
Strategies for Capturing Value 8
Motivation for Change 11
The Evolving Organization 18
chapter 2 Models from Science and Nature 21
Quantum Physics 21
Evolutionary Biology and Living Systems 26
Complexity Science and Chaos 31
Systems Theory and Systems Thinking 37
PART TWO The Success Factors 41
chapter 3 Effective Communication 43
Benefi ts of Effective Communication 43
Principles of Communication 45
Communication in a High-Tech Economy 47
Nonverbal Communication 49
Theory of Relational Coordination 53
Principles of Dialogue 55
Art of Listening 58
Storytelling 60
vii
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viii contents
chapter 4 Collaboration 65
Collaborating for the Future 65
Creating a Collaborative Culture 67
Building Collaborative Teams 72
Value of Trust 75
Collaborative Technologies 81
Collaboration in Action: A Case Study 86
chapter 5 Innovation 91
Creativity 92
Innovation in the Marketplace 100
Tips from the Field 103
chapter 6 Adaptability 109
The Shifting Paradigm 109
Traditional Methods 110
The New Paradigm 111
Models for Adaptive Organizations 114
Leveraging Chaos in Organizations 115
Confl ict Resolution: A Living Systems Approach 121
The Learning Organization 123
A New Global Organization 126
chapter 7 Leadership 129
The Conscious Leader 129
Social Intelligence 130
Paradox of Empowerment 133
10 Principles for Leading a Dynamic Organization 134
Tapping Organizational Wisdom 146
PART THREE Models and Practices 159
chapter 8 Systems Thinking 161
Basics of Systems Thinking 161
Systems View of Business Analytics 163
chapter 9 Holacracy 191
Evolving the Organization 191
Introducing Holacracy 195
Organizational Structure 197
Organizational Control 205
Core Practices 216
Shared Language and Meaning 221
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