Table Of Content(continued from front flap) Praise for
     Parr Rud $49.95 USA / $59.95 CAN
• New scientific models for viewing the  Business Intelligence Success Factors
global economy B
Business Intelligence
• The five essential competencies— TOOLS FOR ALIGNING YOUR BUSINESS IN THE GLOBAL ECONOMY u
Communication, Collaboration,  s Success Factors
i
Innovation, Adaptability, and  n
TOOLS FOR ALIGNING YOUR BUSINESS
Leadership—that improve an 
“Olivia Parr Rud does a remarkable job of weaving together many  e IN THE GLOBAL ECONOMY
organization’s ability to leverage the new 
s
opportunities in a volatile global economy topics in a strategic way. As ‘quants,’ we’re fascinated with data and  s Over the last few decades, the growth 
fact-based decision-making. But success only comes when you con-   of Business Intelligence has enabled 
• Profiles of several amazing leaders who  I     Business
n companies to streamline many pro-
sider the human factor, especially effective communications. Making 
are working to make a difference
cesses  and  expand  into  new  markets  on 
t
topics like evolutionary biology, complexity science, and systems 
• Cutting-edge research and case studies via  e an unprecedented scale. New BI technolo-
invited contributors offering a wealth of  thinking relevant for business success is a unique and compelling  l gies  are  also  enabling  mass  collaboration 
l
knowledge and experience view.  As Max Frisch said, ‘We hired workers and human beings  i and  innovation.  However,  implementation 
g
Move beyond mere survival to realize break- came instead.’” e of  these  BI  solutions  often  gives  rise  to 
away success in the global economy with  n Intelligence new challenges. Business Intelligence Success 
—Anne Milley, Senior Director, Technology Product Marketing, SAS
Factors shows you how to turn those chal-
the  practical  guidance  found  in  Business  c
lenges into opportunities by mastering five 
Intelligence Success Factors. e
“Business Intelligence Success Factors is a must-read for anyone imple-   key skills.
S
OLIVIA PARR RUD is the President and  menting BI on an organizational level. This book explains the busi- Olivia Parr Rud shares insights gained from 
u
founder  of  OLIVIAGroup,  a  consulting  ness landscape and the underlying reasons for our current volatility,  her two decades of experience in Business 
c
firm that helps companies maximize busi-      Success Intelligence to offer the latest practices that 
offering clear guidance on navigating our information rich global 
c
ness potential.  Through OLIVIAGroup, she  are emerging in organizational development. 
economy.” e
works with organizations to fully leverage the  Written to help enhance your understand-
s
power  of  Business  Intelligence  by  offering  —Ron Powell, Editorial Director, Business Intelligence Network s ing of the current business climate and to 
organizational alignment assessments, leader-   provide the tools necessary to thrive in this 
F
ship development and skill building in the  new  global  economy,  Business  Intelligence 
Transform challenges into opportunities a
areas  of  communication,  innovation,  and        Factors Success  Factors  examines  the  components 
c
adaptability. Her organizational consulting is  with emerging Business Intelligence technologies of chaos theory, complex adaptive systems, 
t
offered in partnership with leading experts in  o quantum  physics,  and  evolutionary  biol-
the areas of leadership development, personal  Written by an expert in data mining and statistical analysis, this valu- r ogy. A scientific framework for these new 
s
development, and organizational alignment. able resource unveils the connection between the increased use of BI  corporate  issues  helps  explain  why  devel-
and the need for new, proven theories and models in BI, as well as the  TO oping these key competencies are critical, 
O
guidance to implement them successfully in your organization. INLS F given  the  speed  of  change,  globalization, 
 THOR as well as advancements in technology and 
E A TOOLS FOR ALIGNING YOUR BUSINESS
Jacket Image: © Getty Images Are you ready to become adaptable? Learn how to harness today’s rap-  GLLIG Business Intelligence. 
ON
idly evolving global economy with Business Intelligence Success Factors. BAL EING Y IN THE GLOBAL ECONOMY Divided into four cohesive parts, Business 
CO
OU Intelligence Success Factors explores:
NR
OM BU
YSIN • The current business landscape as well 
E
SS as the latest scientific research: today’s 
 
business realities and how and why they 
The Wiley and SAS Business Series 
Olivia Parr Rud
presents books that help senior-level  can lead to chaos
managers with their critical 
management decisions
(continued on back flap)
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Business Intelligence 
Success Factors
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Wiley & SAS Business Series
The Wiley & SAS Business Series presents books that help senior-level 
managers with their critical management decisions.
Titles in the Wiley and SAS Business Series include:
Business Intelligence Competency Centers: A Team Approach to Maximizing 
Competitive Advantage, by Gloria J. Miller, Dagmar Brautigam, and 
Stefanie Gerlach
Case Studies in Performance Management: A Guide from the Experts, by 
Tony C. Adkins
CIO Best Practices: Enabling Strategic Value with Information Technology, 
by Joe Stenzel
Credit  Risk  Scorecards:  Developing  and  Implementing  Intelligent  Credit 
Scoring, by Naeem Siddiqi
Customer Data Integration: Reaching a Single Version of the Truth, by Jill 
Dyche and Evan Levy
Enterprise  Risk  Management:  A  Methodology  for  Achieving  Strategic 
Objectives, by Gregory Monahan 
Fair  Lending  Compliance:  Intelligence  and  Implications  for  Credit  Risk 
Management, by Clark R. Abrahams and Mingyuan Zhang
Information Revolution: Using the Information Evolution Model to Grow 
Your Business, by Jim Davis, Gloria J. Miller, and Allan Russell
Marketing Automation:Practical Steps to More Effective Direct Marketing, by 
Jeff LeSueur 
Performance Management: Finding the Missing Pieces (to Close the Intelligence 
Gap), by Gary Cokins 
Performance  Management:  Integrating  Strategy  Execution,  Methodologies, 
Risk, and Analytics, by Gary Cokins
Credit Risk Assessment: The New Lending System for Borrowers, Lenders, 
and Investors, by Clark Abrahams and Mingyuan Zhang
For more information on any of the above titles, visit www.wiley.com.
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Business Intelligence 
Success Factors
Tools for Aligning Your 
Business in the Global 
Economy
Olivia Parr Rud
John Wiley & Sons, Inc.
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Copyright © 2009 by Olivia Parr Rud. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey. 
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form 
or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as 
permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior 
written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to 
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be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, 
NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts 
in preparing this book, they make no representations or warranties with respect to the accuracy 
or completeness of the contents of this book and specifi cally disclaim any implied warranties of 
merchantability or fi tness for a particular purpose. No warranty may be created or extended by sales 
representatives or written sales materials. The advice and strategies contained herein may not be suitable 
for your situation. You should consult with a professional where appropriate. Neither the publisher nor 
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For general information on our other products and services, or technical support, please contact our 
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Library of Congress Cataloging-in-Publication Data:
Rud, Olivia Parr.
    Business intelligence success factors : tools for aligning your business in the global 
  economy / Olivia Parr Rud.
      p. cm.
    Includes index.
    ISBN 978-0-470-39240-9 (cloth)
      1. Business intelligence.  2. Globalization.  I. Title.
  HD38.7.R83  2009
  658.4–dc22
2009005656
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
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To Brandon, Addam, and Vanessa, for whom I hope 
to make a difference
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Contents
About the Contributors  xi
Preface  xvii
Acknowledgments  xix
PART ONE  The Landscape  1
chapter 1  The Evolving Business Landscape  3
  Navigating Uncharted Waters  5
  Shifting from Reactive to Proactive  7
  Strategies for Capturing Value  8
  Motivation for Change  11
  The Evolving Organization  18
chapter 2  Models from Science and Nature  21
  Quantum Physics  21
  Evolutionary Biology and Living Systems  26
  Complexity Science and Chaos  31
  Systems Theory and Systems Thinking  37
PART TWO  The Success Factors  41
chapter 3  Effective Communication  43
  Benefi ts of Effective Communication  43
  Principles of Communication  45
  Communication in a High-Tech Economy  47
  Nonverbal Communication  49
  Theory of Relational Coordination  53
  Principles of Dialogue  55
  Art of Listening  58
  Storytelling  60
vii
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viii      contents
chapter 4  Collaboration  65
  Collaborating for the Future  65
  Creating a Collaborative Culture  67
  Building Collaborative Teams  72
  Value of Trust  75
  Collaborative Technologies  81
  Collaboration in Action: A Case Study  86
chapter 5  Innovation  91
  Creativity  92
  Innovation in the Marketplace  100
  Tips from the Field  103
chapter 6  Adaptability  109
  The Shifting Paradigm  109
  Traditional Methods  110
  The New Paradigm  111
  Models for Adaptive Organizations  114
  Leveraging Chaos in Organizations  115
  Confl ict Resolution: A Living Systems Approach  121
  The Learning Organization  123
  A New Global Organization  126
chapter 7  Leadership  129
  The Conscious Leader  129
  Social Intelligence  130
  Paradox of Empowerment  133
  10 Principles for Leading a Dynamic Organization  134
  Tapping Organizational Wisdom  146
PART THREE  Models and Practices  159
chapter 8  Systems Thinking  161
  Basics of Systems Thinking  161
  Systems View of Business Analytics  163
chapter 9  Holacracy  191
  Evolving the Organization  191
  Introducing Holacracy  195
  Organizational Structure  197
  Organizational Control  205
  Core Practices  216
  Shared Language and Meaning  221
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Description:Business Intelligence Competency Centers: A Team Approach to  Business intelligence success factors : tools for aligning your business in the