Table Of ContentPraise for Business in the Cloud: What Every Business Needs to Know
About Cloud Computing
InBusinessintheCloud,MichaelHugosandDerekHulitzkyexplainthemanychangesthat
cloud computing is bringing to technology, organizations, and industry ecosystems. Their
bookisatutorialwritteninsimplelanguagetohelpreadersunderstandthepotentialofthe
cloud to transform every industry in the years ahead. Business in the Cloud is highly
recommended for anyone who wants to take advantage of the many opportunities being
broughtbycloudcomputingtobusinessandsociety.
IrvingWladawskyBerger
ChairmanEmeritus,IBMAcademyofTechnology;
StrategicAdvisor,Citigroup;VisitingProfessor,MIT;
VisitingProfessor,ImperialCollege
TheWeatherChannelismakingcloudcomputingacornerstoneinitsarchitecturetosupport
severeweathereventslikehurricanesandnor’easterblizzards.BusinessintheCloudisaconcise
butinformativeinsightintocloudcomputing,isagreattutorialtoquicklyeducateyourself
(withoutvendorbiases)ontheoptionsandcapabilitiesofcloudcomputing,andshouldbe
readbyallbusinessandITleadersresponsiblefortheirorganization’sinfrastructure.’’
DanAgronow
ChiefTechnologyOfficer,
TheWeatherChannelInteractive,Inc.(TWCi)
Intoday’scomplexbusinessenvironment,flexibilityandefficiencyarethedifferencebetween
thecompaniesthatflourishandthosethatperish.BusinessintheCloudisanexcellentresource
tohelpbusinessleadersthinkthroughthepracticalimplicationsofhowtobestleveragethe
technicalinfrastructurerequiredtothriveinthetwentyfirstcentury.
LarryBonfante
ChiefInformationOfficer,
UnitedStatesTennisAssociation;
Founder,CIOBenchCoach,LLC
Whenanewtechnologyplatformemerges,businessleadersneedtounderstanditsimplications
fortheircompanies.MichaelHugosandDerekHulitzkyshiftthecloudcomputingconversation
fromspeedsandfeedstobusinessopportunitiesandbenefits.Ifyouleadanorganizationthat
integrates business activities with technology and today, that means everyone this is a
mustreadbook.
BernardGolden
ChiefExecutiveOfficer,HyperStratus
Whetheryou’recurrentlyoperatinginthecloud,consideringmovingtothecloud,orjusttrying
tounderstandthemeaningofcloudcomputing,BusinessintheCloudexplainsthepotentialof
thisnewmodelforsuccess.Acomprehensiveworkcoveringallfacetstoconsiderforthedelivery
ofbusinesssolutions,opportunities,andcustomersatisfaction,BusinessintheCloudisamustread
forallbusinessexecutivestaskedwithleadingintoday’stechnologymandatedworld.’’
MichaelJ.Twohig
ExecutiveVicePresidentandChiefAdministrationOfficer,
CleanHarborsEnvironmentalServices,Inc.
MichaelHugosandDerekHulitzkyhavefinallygivenuswhatismissingintheswirlofallthe
‘‘cloud’’ hype a context. In a highly accessible manner they successfully set the stage to
enable businesses to strategize and maximize the true value of cloud computing. From
organizational implications, to the raw economics, to the technology itself, they provide a
neededstepforwardandhaveadvancedthefield.
Dr.HowardA.Rubin
ChiefExecutiveOfficerandFounder,
www.rubinworldwide.com
BusinessintheCloudlaysasolidfoundationofthetechnicalcomponentsthatenablebusiness
growthandinnovationpotentialinthecloud.Itoffersacompellingcaseastowhythecloud
shouldbeapartofeveryITleader’sstrategicplannow.Thisbookisamustreadforevery
business executive looking to understand how it is vital that technology align with the
enterpriseinournewInternetage.
JessicaCarroll
ManagingDirector,InformationTechnologies,
UnitedStatesGolfAssociation
Business in the Cloud delivers great insight into the genesis of cloud computing and its
businessapplication fromtwoguyswiththeirfeetplantedfirmlyontheground.’’
EnzoMicali
ExecutiveVicePresident,Technology&Operations/
ChiefInformationOfficer,HarrisInteractive
Attheendoftheday,thecloudcomputingecosystemadvancesthecapabilityforsystemsto
workforpeople ratherthanpeopleworkingforsystems.Andasatechnology,itisequalto
orgreaterthan theinventionofthelocalareanetwork(LAN).BusinessintheClouddoesa
greatjoboftranslatingthereallifethinkingandeffortrequiredtoadoptcloudcomputing
andcapturestheprofoundchangepotentialacrosstechnologyinfrastructure,applications,
andITprofessionals.
DavidGiambruno
SeniorVicePresidentandChiefInformationOfficer,Revlon
2009CTOoftheYear InfoWorld
Cloud computing maylikely bethe next foregoneconclusion, drivenprimarily by two key
forces: (1) a flexible payasyouneed operational cost model and (2) the growth of
softwareasaservice (SaaS)solutions andapplication offerings.If needed improvements in
securityandperformancemonitoringcomeaspromised,itwillswayCIOstoletgooftheir
data centers and shift to the cloud paradigm. Business in the Cloud provides both business
leadersandITexecutiveswitheverythingtheyneedtomakeaninformeddecisiononthe
shifttocloudcomputing.
GregoryS.Smith
ChiefInformationOfficerandauthorofStraighttotheTop:
BecomingaWorldClassCIOandHowtoProtectYour
ChildrenontheInternet:ARoadMapforParentsandTeachers
Business in the Cloud
Business in the Cloud
WHAT EVERY BUSINESS NEEDS
TO KNOW ABOUT CLOUD COMPUTING
Michael Hugos
Derek Hulitzky
John Wiley & Sons, Inc.
Copyright#2011byMichaelHugosandDerekHulitzky.Allrightsreserved.
PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.
PublishedsimultaneouslyinCanada.
Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedin
anyformorbyanymeans,electronic,mechanical,photocopying,recording,scanning,or
otherwise,exceptaspermittedunderSection107or108ofthe1976UnitedStatesCopyright
Act,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthrough
paymentoftheappropriatepercopyfeetotheCopyrightClearanceCenter,Inc.,
222RosewoodDrive,Danvers,MA01923,(978)7508400,fax(978)6468600,orontheWeb
atwww.copyright.com.RequeststothePublisherforpermissionshouldbeaddressedtothe
PermissionsDepartment,JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ07030,
(201) 7486011, fax (201) 7486008, or online at www.wiley.com/go/permissions.
LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheir
besteffortsinpreparingthisbook,theymakenorepresentationsorwarrantieswithrespectto
theaccuracyorcompletenessofthecontentsofthisbookandspecificallydisclaimany
impliedwarrantiesofmerchantabilityorfitnessforaparticularpurpose.Nowarrantymaybe
createdorextendedbysalesrepresentativesorwrittensalesmaterials.Theadviceand
strategiescontainedhereinmaynotbesuitableforyoursituation.Youshouldconsultwitha
professionalwhereappropriate.Neitherthepublishernorauthorshallbeliableforanyloss
ofprofitoranyothercommercialdamages,includingbutnotlimitedtospecial,incidental,
consequential,orotherdamages.
Forgeneralinformationonourotherproductsandservicesorfortechnicalsupport,please
contactourCustomerCareDepartmentwithintheUnitedStatesat(800)7622974,outside
theUnitedStatesat(317)5723993orfax(317)5724002.
Wileyalsopublishesitsbooksinavarietyofelectronicformats.Somecontentthatappearsin
printmaynotbeavailableinelectronicbooks.FormoreinformationaboutWileyproducts,
visit our web site at www.wiley.com.
LibraryofCongressCataloging-in-PublicationData
Hugos,MichaelH.
Businessinthecloud:whateverybusinessneedstoknowaboutcloudcomputing/
MichaelH.Hugos,DerekHulitzky.
p.cm.
Includesindex.
ISBN9780470616239(hardback);ISBN9780470917022(ebk);
ISBN9780470917039(ebk);ISBN9780470917046(ebk)
1. Electroniccommerce. 2. Cloudcomputing. 3. Webservices. I. Hulitzky,
Derek,1961 II. Title.
HF5548.32.H8552010
0
004.36 dc22 2010023272
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
Michael Hugos: To my wife Venetia Stifler
Derek Hulitzky: To my parents and my children
Description:A close look at cloud computing's transformational role in businessCovering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed wo
