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About Business Development Characteristics: Findings From Literature
The document summarizes key findings from a literature review on business development (BD). It defines BD as a capability that enables growth through identifying new opportunities and guiding resources into new markets or technologies. The literature review identified 16 BD-related characteristics clustered under 5 fields: management, organization, capability, innovation and process. Gaps in the literature were also identified, including a lack of BD-specific methods/guidelines, comprehensive frameworks, reflection of capabilities in frameworks, and integrated BD process models. The review provides insight into the evolving concept of BD and its theoretical foundations in corporate entrepreneurship and behavioral theory.
Detailed Information
| Author: | ['Hardik Patel'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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