Table Of ContentBusiness Communication and
Soft Skills Laboratory Manual
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Business Communication and
Soft Skills Laboratory Manual
D. SuDha rani
Delhi • Chennai • Chandigarh
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Copyright © 2012 Dorling Kindersley (India) Pvt. Ltd.
Licensees of Pearson Education in South Asia
No part of this eBook may be used or reproduced in any manner whatsoever without the publisher’s prior written
consent.
This eBook may or may not include all assets that were part of the print version. The publisher reserves the right to
remove any material present in this eBook at any time.
ISBN 9788131761229
eISBN 9789332509375
Head Office: A-8(A), Sector 62, Knowledge Boulevard, 7th Floor, NOIDA 201 309, India
Registered Office: 11 Local Shopping Centre, Panchsheel Park, New Delhi 110 017, India
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Contents
About the Author vii
Preface ix
Section I Introduction 1
1 Selection Process of Companies 3
2 Essential Qualities of a Suitable Employee 9
Section II Introduction to Soft Skills 19
3 Effective Communication Skills 21
4 Presentation Skills 54
5 Public Speaking 82
6 Letter Writing 96
7 Group Discussion 114
8 Interview Skills 141
9 Application Writing 156
10 Essay Writing 180
11 Report Writing 200
12 Leadership Skills 226
13 Socializing Skills 250
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About the Author
Dr D. Sudha Rani is Professor and Head of the Department of Humanities
and Social Sciences, Malla Reddy Engineering College, Secunderabad.
She handles the English Language Laboratory, along with teaching, and
designing course modules and curricula for various purposes. She was
previously Associate Professor and Head of the Department of Humanities
and Social Sciences at NMR Engineering College, Hyderabad. She is a
member of Indian Association for Commonwealth Language and Literature
Studies and a member of English Language Teachers’ Association of India
Dr D. Sudha Rani obtained her PhD degree in English literature from
Osmania University; her PhD thesis was titled ‘The Plays of Mahesh
Dattani: A Study of Culture and Performance’. She is an active scholar and
has published and presented many research articles. She has also conducted
many workshops on communication and soft skills.
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Preface
This book is meant for all those youngsters across the world and especially
Indians, who wish to become successful in their careers. A lot of students
are interested in business management for more than one reason. They all
dream big and enter into reputed business schools and learn business man-
agement. They think that then they can become great people in this field.
But when they enter the field, they realize that it is not so easy to sustain
with theoretical knowledge of business management or administration. It
is extremely important to hone their soft skills, personality and attitude to
sustain and be noted in this field. So this manual attempts to fill this gap and
the author honestly wishes to reach the core necessity of the area.
The approach is totally student centric and activity-oriented. The lan-
guage laboratory can be exploited to the fullest possible extent to allow and
facilitate the student to know, perform, assess and hone the lacunae. So the
language used is simple and lucid and the examples are taken from real life
situations. This is not know all and end all of the area of knowledge which
is really vast.
The first section is dedicated to that phase which is difficult for most –
placement. This section covers majority of the stages covered in the selection
process of any organization. The skills involved, the testing methods, expec-
tations from the organizations, your readiness to face them and methodolo-
gies required to get ready and be a winner.
Section II focuses on those soft skills that you need to learn as a student
and those would be useful in sustaining you in the organization. Thus these
are the effective communication skills and soft skills that are called as the
mantra of success. Each chapter details about the nuances of the skill, gives
tips to hone, dos and don’ts and then three tier assessment. The integrated
skill approach will help the both the teachers and students understand the
importance of contexts and skills involved.
The author is open for suggestions and constructive criticism to develop
the manual for the better use of students and teachers. Though this book is
meant for teachers and students, the focus is on the student-oriented learn-
ing/teaching. The teachers are advised to use their preferred material for the
benefit of the students.
The author would like to thank the publishers for their support and
cooperation as well as agreeing to publish this work. The author would also
like to thank all those students who helped her understand their needs and
problems.
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