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About BUKU 8 Kotler, Marketing and Introduction 13th Global Edition
This document provides a summary of the 13th edition of the textbook "Marketing: An Introduction" by Professors Philip Kotler, Gary Armstrong, and Marc Oliver Opresnik. The 672-page textbook provides an overview of marketing concepts and strategies through real-world examples. It is organized into four parts that cover defining marketing and the marketing process, understanding customer value and behavior, developing marketing strategies and mixes, and extending marketing globally and ethically. Brief biographies of the three authors are also provided, outlining their extensive experience in marketing academia and practice.
Detailed Information
| Author: | ['KeniBatara'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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