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About Building Mobile App Metrics With HEART and AARRR Framework
The document discusses two frameworks for building metrics to measure the success of mobile apps: HEART and AARRR. HEART stands for Happiness, Engagement, Adoption, Retention, and Task Success. AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue. The document provides examples of how a product manager for an e-commerce mobile app could apply each framework to define goals, signals to measure progress, and metrics. By using these frameworks, the product manager can track key performance indicators and get feedback from developers and data scientists to improve the app over time.
Detailed Information
| Author: | ['Oleksandr Che'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 3 |
| Language: | English |
| Format: | |
| Price: | FREE |
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