Download Building Brand Authenticity: 7 Habits of Iconic Brands PDF Free - Full Version
Download Building Brand Authenticity: 7 Habits of Iconic Brands by Michael Beverland in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Building Brand Authenticity: 7 Habits of Iconic Brands
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Detailed Information
| Author: | Michael Beverland |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9780230580312 |
| Language: | English |
| File Size: | 1.307 |
| Format: | |
| Price: | FREE |
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