building apics membership and engagement

32 Pages·2017·1.02 MB·English

by  Eric Geist

BUILDING APICS MEMBERSHIP AND
ENGAGEMENT
Important Changes to the Membership Rebate
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BUILDING APICS MEMBERSHIP AND
ENGAGEMENT
Important Changes to the Membership Rebate
Presenters:
Jim Lahey
APICS VP of Global Channel Services
Lisa Sallstrom, CAE PMP
APICS VP, Certifications and Membership
Henri Wingfield-Jones
APICS Director of Channel Partner Service
Tuesday, December 12, 2017
M-REB CHAPTER LEADER WEBINAR MESSAGING
BUILDING APICS MEMBERSHIP AND
SCHEDULED FOR 12/12/17
ENGAGEMENT
Important Changes to the Membership Rebate
December 12, 2017
Our Participants
Jim Lahey Lisa Sallstrom, CAE, PMP
APICS Vice President of APICS Vice President of
Global Channel Services Certifications and Membership
Henri Wingfield-Jones
APICS Director of Channel
Partner Services
4 © 2017 APICS. All rights reserved.
 All information contained herein is APICS confidential and proprietary.
 By viewing this presentation, you agree to not disclose any information outside of
your organization.
 This presentation is for APICS channel partner internal use only and cannot be
shared or posted publicly in any form.
5 © 2017 APICS. All rights reserved.
Executive Summary
The Membership Rebate (M-Reb) is being updated to build member retention and APICS community growth.
Fundamental changes are needed to restore APICS chapter community growth and vitality:
 Chapter paid memberships are in decline, with the majority of new members leaving APICS within two years.
The APICS Board approved changes to the current M-Reb to help foster community growth, effective 2/1/2018.
What is changing?
 The New M-Reb policy places a higher focus on long-term member retention, engagement, and benefits.
 Current, flat-rate M-Reb will be replaced with a new, progressive M-Reb – based on length of membership–
that will reward chapters for member retention.
 The M-Reb changes will create new funding capability for chapter innovation, member benefits and meetings.
Let’s work together to grow membership, chapters, chapter business and APICS!
Expected Outcome: New M-Reb supports growth of chapter member retention, engagement and training business.
6 © 2017 APICS. All rights reserved.
THE CHANGING LANDSCAPE OF MEMBERSHIP
The Association Membership Model
Concept of MEMBERSHIP has changed dramatically in the last 10 to 15 years
▪ The pace of change is accelerating
▪ 20-25 years ago, associations were the leading venues for professional networking
– Now it’s social media platforms like LinkedIn
▪ Membership is now more transactional
▪ Individuals are less likely to be members for life
▪ Individuals join to get the information they need at different career points
How can we increase membership growth, engagement and retention?
 By enhancing association-level member benefits
 By helping chapters innovate new programming
 By enhancing community meetings (e.g. district meetings)
 By having a clear and easy way to communicate APICS member value proposition
 By working together to discover new membership success models
8 © 2017 APICS. All rights reserved.
The majority of new paid chapter members leave within two years
Length of APICS Chapter Membership <2 years
 75% of Enterprise members
100%
 64% of Professional members
90%
75%
80%
 High churn rate
70%
60% 64%
 Potential for long-term membership!
50%
40%
30% 19% 19%
>2 years
20%
10% 17% 6%
 Enterprise has remained challenged
0%
<2 years 2 to 4 >5
 Professional retention stabilizes and
grows!
Professional (w/chapter) Enterprise Pro (w/chapter)
Professional and Enterprise members represent
~24.4K or ~94% of paid chapter members
9 © 2017 APICS. All rights reserved. * Average membership based on 12-month average ending 6/30/17, based on total Plus and Core Memberships.
How does years of Professional Membership vary by chapter size*?
Top 10, Middle 10 and Bottom 20 Chapters
< 2 years
 Bottom 20 chapters have highest
percentage at 83%
 Top 10 is next with 67%
2 to 4 years
 2nd year renewal is a very critical time for
membership retention
 Bottom 20 chapters are lowest at 13%
> 5 years
 Top 10 and Middle 10 increases
 Bottom 20 decreases
10 © 2017 APICS. All rights reserved. *
Average Length of Membership based on average membership for 12 month period ending 6/30/17