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Building A Business Case For Marketing Automation PDF

14 Pages·2023·English
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by ['Hubert']| 2023| 14 pages| English

About Building A Business Case For Marketing Automation

This document provides guidance on how to build a business case for marketing automation to internal stakeholders. It discusses understanding the mindset of executives by focusing on concepts like profitability, customer lifetime value, and productivity. It also explains how to calculate customer lifetime value and cost per customer acquisition. Additionally, it outlines the typical customer journey process and how marketing automation can help improve steps in that process. The document aims to equip the reader with arguments and financial metrics to convince executives that an investment in marketing automation will improve key performance indicators and provide a high return on investment.

Detailed Information

Author:['Hubert']
Publication Year:2023
Pages:14
Language:English
Format:PDF
Price:FREE
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