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Download BT4211 Data-Driven Marketing: Course Introduction and Admin by ['Anirudh Maru'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About BT4211 Data-Driven Marketing: Course Introduction and Admin
This document provides an introduction and administrative details for the course BT4211 Data-Driven Marketing. The course will be taught by Lecturer Goh Khim Yong and aims to teach concepts, methods, and tools for demonstrating marketing ROI and leveraging data analytics for decision making. Students will learn foundations of marketing analytics, apply analytic tools to marketing data, and complete a group project. The course will be graded based on participation, assignments, case analyses, a group project, and a final exam.
Detailed Information
| Author: | ['Anirudh Maru'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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