Broadcasting o ar

162 Pages·2013·13.37 MB·English

Getting ready for NATPE:
Programing's biggest aspidistra of them all
Broadcasting ar
o
The newsweekly of broadcasting and allied arts )ur 48th Year 1979
''THE LIST:
n -
Woody Allen, Tim Conway, Peter Falk, Goldie Hawn,
Carroll O'Connor, Frank Sinatra
(continued on pages 48 and 49)
The Dean averaged a 37% share for his entire nine network seasonms. Th eC BeAst o f Dean Martin.
100 very funny half- hours. Ready to strip starting Fall 1979.
..,urce: Nil, subject to survey limitations. NAIPE Hospitality Suite, Penthouse, 26th Floo
"SLEUTH"
4 Academy Award nominations! "Totally
engrossing entertainment...the kind of mystery
we keep saying they don't make anymore."
-CHICAGO SUN -TIMES
"THE STEPFORD WIVES"
43% network share! "I can promise you
an eerie, spine tingling good shiver down
the spine. " -NY DAILY NEWS
e
Q
We,01011.uct
at'
"JENNY"
G`pvi
OR.
-" Marto Thomas and Alan Alda are first -rate."
CHICAGO SUN -TIMES
"A warm, touching, funny movie...Miss Thomas
is remarkably gifted." -NEW YORK MAGAZINE
AN ALL -NEW
GROUP!
25 movies that are all first -run
for syndication.
"THE HEARTBREAK KID"
36%
-a AVERAGE
"An unequivocal hit first-class
American comedy, as startling in its way as was
NETWORK SHARE!
The Graduate.' " -THE NEW YORK TIMES
Very competitive when compared
with other current releases:
Avg. Share
Viacom Features 36%
VI
MCA Champagne Movies 36%
Paramount Portfolio 8 32%
United Artists Showcase 10 31%
(NTI. Weighted average shares for premiere showing of all movies
that have appeared on prime -time network television.)
LONG RUNNING!
All 25 movies suitable for 2 -hour
or longer time slots.
"THE MISSILES OF OCTOBER"
"Probably the finest historical drama
television has ever presented. " -CHICAGO TRIBUNE BUY NOW.
"An example of how great TV can be."
-PHILADELPHIA BULLETIN PLAY NOW!
9 movies available immediately.
14 available in 1979.
"THE AMAZING HOWARD HUGHES"
43% and 53% network shares! "Sweeps
Viacom
through Hughes adult life like a searchlight...
Tommy Lee Jones acquits himself well
in title role." -DAILY VARIETY
BroadcastingNMar5
TheWeek in Brief
PRELUDE TO BATTLE Both sides in the children's evidence that the prime -time access period is in a state
advertising cort.troversy start sparring on the eve of of retrenchment. PAGE 59. A complete list of exhibitors,
four weeks of FTC hearings. Here's a report from the what they are offering and who will be representing them
camps and the line -up of witnesses for the first week. begins on PAGE 84.
PAGE 29.
BREAKING DOWN THE CLEARS Testimony of FCC
KICK IN PANTS FOR TV A Washington Post poll asserts Chairman Ferris on Capitol Hill last week indicates that
that the majority of Americans spend less time viewing the commission has decided to make that move.
than they used to. PAGE 30. PAGE 98.
MARCH ON WASHINGTON The rally against over- THE LAST DAY Margita White walks away from the
regulation drew a smaller than -expected contingent of FCC, leaving a mark on the commission in only 29
broadcasters. But it afforded speakers such as (I -r) Sis months of service. PAGE 100.
AFTERMATH Following the release of Nixon papers on
White House pressures on public broadcasting, there is a
strong determination among policy makers that the
system be insulated from future political intimidation.
PAGE 104.
BETTER NEWS TVB revises its forecast to say that
television's revenues will surpass total newspaper
revenues by 1990, five years earlier than had been
expected. PAGE 114.
Kaplan, WAYS(AM)- WROO(FM) Charlotte, N.C.; Bill Summers,
WLOU(AM) Louisville, Ky., and Dick Chapin, Stuart 'ROOTS II' Sequel along with ABC -TV regulars push
Broadcasting, Lincoln, Neb., a chance to vent their the network to its highest weekly ratings average since
feelings. And they were given some assurance that there the first Roots in 1977. PAGE 128. News directors at ABC -
is Still hope. PAGE 31. owned stations played down promotional nudges from
above, but all do spin -off stories on the miniseries.
GELLER WANTS 9 KHZ The NTIA chief says he's PAGE 130.
lobbying the White House for change in the U.S. policy in
time for WARC. PAGE 33. ABC INCIS BEST YEAR Records were set in revenues
and profits during 1978, with broadcasting and
NATPE TRUMPS ITSELF The National Association of publishing contributing major shares. PAGE 132.
Television Program Executives heads for Las Vegas and
its 16th annual conference next Friday. There will be new BLAIR'S BODEN After 25 years in radio, John Boden is
records in attendance and the number of exhibitors along more excited than ever about the medium. And the
with an jammed agenda of key speakers and critical president of Blair Radio is a firm believer that radio
issues. PAGE 46. At this year's NATPE marketplace is selling is the last frontier for creative selling. PAGE 181.
Broadcast Advertising. 114 Closed Circuit 9 For the Record 140 Profile 161
Broadcast Journalism.. 130 Datebook 20 Media 98 Programing 126
Broadcast Technology. 133 Editorials 162 Monday Memo 26 Stock Index 159
Business Briefly 12 Fates & Fortunes 136 Open Mike 23 Top of the Week 29
Changing Hands 103 Finance 132 Playlist 135 Where Things Stand 24
Index to Advertisers Air Time Intl 82 -83 O American Intl TV 123 0 American Way 146 0 AP 22 O Chuck Barris Productions 141 0 Blackburn & Co 102 n
Broadcast Consultants 124 0 Broadcast Personnel 136 n Broadcast Electronics 17 o Brookville Marketing 1430 Buckley Radio Sales 107 0 CPM Systems 860
Churchill Productions 134 Cinema Shares Intl TV 125 0 Claster TV Productions 17,1150 Columbia Pictures TV 75, 77, 79, 81 0 DFS /General Mills 99, 100 -101
O Environmental Research & Tech 129 Sandy Frank 87, 95 0 Group W Productions 52 -53, 92 -930 Alfred Haber 27 0 Harris 91, 1110 Ted Hepburn 1030 Rex
Humbard 121 0 ITT Continental Baking & Mattel Toys 1190 Katz Agency 1100 KHO -TV 280 King World Productions 130 -131 0 Klein & 1090 MCA -TV Front
Cover, 21, 23, 25,47- 49.84 -850 MGM -TV 13 -160 MIP -TV 144 -1450 George Moore Assoc 200 Multimedia Program Productions Inside Báck Cover, 350 NFL
Films 900 National Telefilm Assoc 139 o National TV Log 1080 Nielsen -Ferns Intl 106 0 Ohio State Awards 94 O Paramount TV Distribution 5 -7, 10 -11, 18 -19 n
Rockwell Intl /Collins 47 0 SFM Media Service 1130 Show Biz 55 -580 Sintronics 1120 Sony 96 -97 0 Southern Baptist Radio & TV Comm 1160 State Farm 122
Joe Sullivan & Assoc 134 O TM Productions 500 TVS -TV Network 65, 67, 69, 71, 730 Taft Broadcasting 80 Tandem 36 -45 n JWT Syndication Back Cover n
Edwin Tornberg 140 0 Trailways 127 0 United Artists TV 60 -61 0 U.S. Chamber of Commerce 62 0 Universal Intl TV 1200 Viacom 2 -3 n WJFM 111 0 WOR -TV
105 O WSM 88 -89 WSPA -TV 51 0 WTCN -TV 117 0 Warner Bros TV 63
Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class
postage paid at Washington, D.C. and additional offices. Single issue 51.50 except special issues $2.50. Subscriptions, V.S. and possessions: one year S40, two years S75, three years $105.
Canadian and other international subscriptions add Sl2 per year, U.S. and possessions add 5140 yearly for special delivery, S90 for first class. Subscriber's occupation required. Annually: Broad-
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:INEST LIBRARY OF FEATURE FILMS.
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"THE BRADY BUNCH" "LOVE, AMERICAN STYLE" "STAR TREK"
"MISSION: IMPOSSIBLE" "THE UNTOUCHABLES" "THE LUCY SHOW"
"STAR TREK ANIMATED" "THE BRADY KIDS" (ANIMATED)
"MAKE ME LAUGH" MARQUEE PARAMOUNT ACTION THEATRE
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CONTACT YOUR PARAMOUNT TELEVISION DOMESTIC SYNDICATION SALESPERSON
The night we went to the moon.
One in a series of paintings by Joseph Ceateri depicting Taft Broadcasting Activities.
Television coverage of the first moon formation and entertainment to the history making performances, send a
landing brought families together all American family. note on your letterhead to:
across America. And our television sta- And it's a great business to be in. Mr. John T. Lawrence, Jr., Taft Broad-
tions helped make this event possible. With radio and TV stations, Hanna - casting Company, 1906 Highland Avenue,
At Taft Broadcasting Company, tele- Barbera Productions and themed amuse- Cincinnati, Ohio 45219.
vision is just one of ways we combine ment parks, we're in some of the best FT
community service with earnings growth. growth industries around.
We're in the business of providing in- For the down -to -earth details on our
Broadcasting Company
Informing and entertaining the American family.
Closed Circuit
R,
Insider report: behind the scene, before the fact
officials say session was set up with NAB's has been talking with top officials of
Ides of March knowledge. Actually Mr. Van Deerlin present sponsor, Veterans of Foreign
New Communications Act rewrite, which probably knew what was going to happen, Wars, about beefing up NAB's part in
House Communications Subcommittee because his subcommittee counsel, Chip contest, which last year drew 250,000
Chairman Lionel Van Deerlin (D- Calif.) Shooshan, helped procure others who entries nationally.
said last week would be introduced March shared stage with subcommittee chairman "Voice," created by late Robert K.
15, will continue to place biggest license (see story, page 31). Nonetheless both Richards, NAB's public relations chief,
f °es on broadcasters operating in scarcest association staffs are fuming -NAB more was scuttled in 1961 as economy move
spectrum space- meaning VHF televison. than NRBA -and won't likely be holding during Leroy Collins's NAB presidency.
Bill won't specify fee scales, leaving that to any joint ventures again soon. Costs then ran $1 1,000 a year, with fewer
FCC, but will place "cap" on fees, stated entries. They're now $150,000.
as maximum percentage of revenues. Cap
is to avoid kind of excess that turned up in Slow going Voice of experience
fee schedule that subcommittee staff FCC staff is having tough time developing
prepared last year, charging some stations way to get information commissioners Nicholas Zapple, who retired three years
most or all of their profit. asked for in December when they turned ago as communications expert on Senate
New draft will continue to dedicate down staff recommendation that four Commerce Committee staff, has been
broadcaster fees to support of public VHF drop -ins under consideration be quietly advising Public Broadcasting
broadcasting, although that provision, it's rejected (BROADCASTING, Jan. 1). Service, presumably on legislative matters.
indicated, is being kept only as bargaining Commissioners asked for verification of He was recruited by Newton Minow, PBS
chip, Mr. Van Deerlin having found little study by group interested in Johnstown - chairman, who as FCC chairman in early
support for it, even in public broadcasting. Altoona, Pa., drop -in indicating terrain 1960's had frequent dealings with Senate's
New fee cap, it's said, would limit total would prevent new VHF in area from hired eye on FCC.
broadcaster collections to something less causing interference. Commissioners also
than public broadcasting's congressional said staff should check on whether viewers Lates for locals
authorization for this year: $140 million. in area use outdoor antennas and what
Staff fee schedule put out last year would effect that would have on interference Metromedia Television is making
hcoavmem rearisceiadl $b2r6o7a dmcialslitoenrs .a year from pinrso bolne mU.H "FC dheivlleinlogp"m eeffnetc tw oafs VanHoFt hderro p - dstervipesl,o pwmithe nste pedu smh ofnoer yh aglof -ihnog utor lbaoteth -n ight
Columbia Pictures Television and 20th
matter commissioners wanted studied.
Century -Fox Television. Pilots are
Two months later, Broadcast Bureau,
Sky spots expected around May for CPT's The Life
chief engineer and Office of Plans and
Blair Television is reported to be Policy say project has been sidetracked by and Times of Eddie Robbins, adult humor
experimenting with use of satellite to other matters. However, hope is that at serial conceived by former Mary
deliver TV commercials to client stations. least design of studies will be presented to Hartman, Mary Hartman writer Ann
Pilot project now being set up will involve commission in "four or five weeks." Marcus, and for Fox's It All Happens at
TV commercials for General Foods (via the Madd House, about couple who run
Ogilvy & Mather) in three cities in network TV talk show from home.
Narrowing the limits?
Midwest and Far West to determine
whether this distribution system is more FCC has put hold on consideration of Moving on
cost -efficient and effective than mail or air applications that would result in radio and Frank Stanton will not stand for
freight. UHF television crossownerships pending reappointment as chairman of American
outcome of economic study of UHF's
Red Cross, unpaid post he has occupied
need for financial support that co- located
Bad neighbors radio affiliate can provide. One -to- market syienacre terermtir ienngd ass MCaBrSch v i3c1e. cHhea'ilrlm caonn.t iSniux e- ,
National Association of Broadcasters and rule permits new UHF -radio however, to serve on several corporate
National Radio Broadcasters Association, crossownership on case -by -case basis. But boards and increase time spent in duties
never best of friends, had one of biggest Chairman Charles D. Ferris and some related to seat on Harvard University
falling -outs yet last week. Dust -up other commissioners have taken tough board of overseers.
occurred after luncheon at broadcast approach to applications providing for such
"rally against overregulation" which saw crossownership.
Squaring off
NAB's visiting state association presidents After economic study was suggested at
and FCC Chairman Charles Ferris walk meeting couple of months ago, FCC Commissioner Abbott Washburn is
out just before House Communications chairman's office directed Broadcast expected to use his appearance at Federal
S 'bcommittee Chairman Lionel Van Bureau not to bring any more UHF- AM Communications Bar Association
Deerlin (D- Calif.) was introduced to or UHF -FM proposals to commission luncheon this week to rebut major point of
speak- breach of protocol embarrassing to until study was completed. Study, slowed Judge David Bazelon's talk in Los Angeles
both NAB and Mr. Ferris, latter apparently by illness and staff departures, is expected last month (BROADCASTING, Feb. 5).
being unaware that Mr. Van Deerlin was to be completed early next month. Judge Bazelon, member of U.S. Court of
even there. Appeals in Washington, argued that
NAB staff blames blunder on NRBA regulation of broadcast content inhibits
(one executive called NRBA "bull in a Second thoughts broadcasters and leads to bland
china shop ") for independently tacking National Association of Broadcasters programing. Commissioner Washburn
session with Mr. Van Deerlin on meeting wants to resume major role in annual disagrees. He'll defend fairness doctrine
it knew was supposed to adjourn at 2 p.m. "Voice of Democracy" high -school essay and obscenity -indecency standards as in
so state presidents' meeting could contest it originated and then dropped. public interest and not in broadcasters'
reconvene across town by 2:30. NRBA Vincent T. Wasilewski, NAB president, way.
Broadcasting Mar 5 1979
9
AND
STARS
Now you can strip a series of star -spangled programs into your schedulE
with America's best loved comedy shows,. "Laverne & Shirley" and
.
"Happy Days" still deliver the highest shares of any network offering in the