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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth PDF

185 Pages·2008·0.959 MB·English
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by Tim Calkins| 2008| 185 pages| 0.959| English

About Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.  But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Detailed Information

Author:Tim Calkins
Publication Year:2008
ISBN:9780230614611
Pages:185
Language:English
File Size:0.959
Format:PDF
Price:FREE
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