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About Brandwatch-Digital Marketing Trends 2023
This document discusses trends in digital marketing for 2023. It focuses on two key trends: 1. Scrappy content is thriving, as brands create unpolished, low-budget content that performs well socially. Examples given are a viral Coinbase Super Bowl ad and brands like Pleasing, Mailchimp, and Duolingo finding success on TikTok with improvised videos. 2. Influencer marketing is evolving, with a distinction emerging between large influencers and smaller content creators. Brands are working more with content creators, who are affordable and relatable micro-influencers. Virtual influencers, who are artificially generated social media profiles, are also growing in popularity.
Detailed Information
| Author: | ['John Ajagbe'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 61 |
| Language: | English |
| Format: | |
| Price: | FREE |
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