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Brands and Branding PDF

273 Pages·2003·1.251 MB·English
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by Rita Clifton and John Simmons (Editors)| 2003| 273 pages| 1.251| English

About Brands and Branding

This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.

Detailed Information

Author:Rita Clifton and John Simmons (Editors)
Publication Year:2003
ISBN:9781861976642
Pages:273
Language:English
File Size:1.251
Format:PDF
Price:FREE
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