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About Branding Retail Chain Advantages
The document discusses Quartz+Co's retail model for realizing advantages from operating retail chains. The model consists of three levels: strategic planning, HQ support areas, and shop execution/compliance. Strategic planning defines goals, strategy, and retail concept. HQ support areas provide economies of scale in areas like procurement, IT, training, and marketing. Shop execution ensures consistent brand experience across locations by following HQ guidelines.
Detailed Information
| Author: | ['Henrik Falch'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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