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Download Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy by Evan H. Potter in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Branding Canada: Projecting Canada’s Soft Power through Public Diplomacy
Evan Potter analyses how the federal government has used the instruments of public diplomacy – cultural programs, international education, international broadcasting, trade, and investment promotion – to exercise Canada’s soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada’s sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country’s public diplomacy, Branding Canada offers policy advice on Canada’s approach and advances the thinking on public diplomacy in general.
Detailed Information
| Author: | Evan H. Potter |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 9780773534520 |
| Language: | English |
| File Size: | 3 |
| Format: | |
| Price: | FREE |
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