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About Branding An Airline: A Case Study of Airasia: January 2009
This document analyzes the branding strategy of AirAsia using Scott M. Davis's Brand Assets Management model. The analysis shows that AirAsia has a clear brand vision of becoming the leader in the region, which guides its brand strategy and operations. AirAsia understands customer needs and has positioned itself distinctively as a low-cost leader. It has achieved success in realizing its brand promise as seen in increased passenger loads, sales, and profits. The case demonstrates that a resolute brand vision and values form the basis for effective management strategies to fulfill the brand.
Detailed Information
| Author: | ['manaswini sharma B.G.'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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