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Download Branded Male: Marketing to Men by Mark Tungate in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Branded Male: Marketing to Men
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
Detailed Information
| Author: | Mark Tungate |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9780749453565 |
| Pages: | 257 |
| Language: | English |
| File Size: | 2.844 |
| Format: | |
| Price: | FREE |
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