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About Brand Management Lecture Notes
The document discusses strategic brand management and customer-based brand equity. It defines brands, outlines brand elements like names and logos, and explains how to build brand equity through strong, favorable, and unique brand associations in the minds of consumers. The document also discusses challenges in branding and provides models for conceptualizing customer-based brand equity.
Detailed Information
Author: | ['Ahsan Rao'] |
---|---|
Publication Year: | 2021 |
Pages: | 44 |
Language: | English |
Format: | |
Price: | FREE |
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