Brand Guidelines for Herman Miller Dealers

32 Pages·2002·1.18 MB·English

by  Herman Miller, Inc.

Your name here.
Branding Guidelines for Herman Miller Dealers

What does your business look like?
You run a business. And your business means something(cid:209)
to you and to your customers. But what does it mean? Good
service? Quality products? Locally operated and owned?
Knowledgeable? Forward thinking? Friendly? The business
to call above all others?
Those qualities that people connect to your business are your
brand attributes. It(cid:213)s important to consistently communicate
your brand, to reinforce what your business stands for. People
like to establish relationships, and to do that they need a sense
of familiarity. A consistently communicated brand reinforces
this familiarity and the relationship a person has with a brand.
Brand loyalty is at the center of the brand(cid:213)s value. Customer
loyalty and increased recognition of your brand improve
business. What do you want your customers to think about
when they see your dealership(cid:213)s logo?
Here(cid:213)s what we want our customers to think about when they
see the Herman Miller logo.
The Herman Miller spirit
Take a look at Herman Miller(cid:213)s spirit. When you talk about our
brand and represent Herman Miller, we hope you embody these
attributes and ideas.
Innovative
Inquisitive
Solve the real problem.
Balance work and play.
Details make the difference.
Creative
Explore the power of thoughtful design.
Improve what you did before.
Smart
Teach old dogs new tricks.
Appreciate what surrounds you.
Surround yourself with what you appreciate.
Work in new ways.
Harmonious
Create environments where people can be resourceful.
Accomplish more collectively.
Expect high
Spirited
Innovative
Conduct business enthusiastically.
performance.
Energetic
Learning
Playful
Let curiosity influence business strategies.
Insightful
Forget toe-dipping: jump in the deep end.
Curious