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About Brand Equity Mba Dissertation Strathclyde 2005
This dissertation explores brand equity in the Greek bath foams category through descriptive research. Chapter 1 provides an overview of the following chapters. Chapter 2 profiles the category and major brands. Chapter 3 reviews perspectives on brand equity and Keller's Brand Equity Pyramid model. Chapter 4 details the research methodology. Chapter 5 presents findings on key brand equity dimensions, the relationship between equity and performance, brand differentiation, and brand associations. Chapter 6 concludes with recommendations for building brand equity through integrated marketing communications and new product development.
Detailed Information
| Author: | ['grossolattos'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 111 |
| Language: | English |
| Format: | |
| Price: | FREE |
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