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About Brand Building On The Internet
This dissertation examines how to build successful brands on the Internet. It begins with an introduction and overview of objectives and methodology. Chapter 2 discusses the nature of brands, including what brands are, their layers, importance of customer satisfaction and loyalty, and concept of brand equity. Chapter 3 covers building brands through developing a value proposition, framework, and customer relationships. Chapter 4 provides an overview of the Internet and its impact on business. Chapter 5 analyzes building brands online, including new dynamics, importance of loyalty, and an interactive brand-building model. Chapter 6 presents case studies of various companies to illustrate online brand-building strategies. The conclusion discusses key factors for building successful online brands and opportunities for further research.
Detailed Information
| Author: | ['erfan1980'] |
|---|---|
| Publication Year: | 2008 |
| Pages: | 126 |
| Language: | English |
| Format: | |
| Price: | FREE |
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