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About Brand Building On The Internet
This dissertation examines how to build successful brands on the Internet. It begins with an introduction and overview of branding and the brand building process. It then provides context on the growth of the Internet and the impact of the Internet on business. The core of the dissertation focuses on the new dynamics of branding on the Internet and presents an interactive brand-building model. It analyzes case studies of well-known companies such as Amazon, eBay, and Yahoo to identify best practices for building brands online. The conclusion discusses key factors that contribute to creating a successful online brand.
Detailed Information
| Author: | ['ali9682'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 126 |
| Language: | English |
| Format: | |
| Price: | FREE |
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