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About BMGC 7
This document provides an overview of Chapter 7 from a university course on business and management in a global context. The chapter introduces concepts of strategy, value creation, and a company's value chain in international business. It discusses learning outcomes which include defining strategy, applying concepts to real-world cases, and identifying economies of scale, location, and experience effects. The chapter also introduces frameworks for environmental analysis, including PESTEL, CAGE, and SWOT, that can be applied to strategic development. Finally, it discusses different types of international business strategies and how strategy evolves.
Detailed Information
| Author: | ['adithya'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 58 |
| Language: | English |
| Format: | |
| Price: | FREE |
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