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About Blueprint of A Modern Marketing Campaign Digital 130822152137 Phpapp02
This document discusses how to plan effective marketing campaigns through content by establishing an editorial board and organizing content production across departments. Some key points: - An editorial board made up of representatives from different departments should meet quarterly to coordinate major themes, initiatives, and distribution efforts to ensure a cohesive strategy and consistent messaging. - Marketing campaigns should be planned annually, quarterly, and monthly, focusing on themes relevant to customer needs and expertise, upcoming product releases, events, and significant content assets or "pillars" like eBooks and reports. - Content pillars and other assets should complement themes, product updates, and events happening in the same timeframe to maximize engagement across initiatives.
Detailed Information
| Author: | ['Olajide Tobun'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 34 |
| Language: | English |
| Format: | |
| Price: | FREE |
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