Table Of ContentBLOGGING TIPS
CONFESSIONS OF A SIX FIGURE BLOGGER
BY
ZAC JOHNSON
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TABLE OF CONTENTS
Dedication
Preface
How Blogging Has Changed My Life
What You Need to Know About Blogging
Going Live With Your Blog
How to Get Started Right Now
Monetization and Blogging for Profit
The Importance of Social Networking & Blogging
The Power of Guest Blogging
Must-Have Wordpress Tools & Plugins
10 Must Do’s for Serious Bloggers
Taking Your Blog to the Next Level
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Blogging Tips
Confessions of a Six Figure Blogger
By Zac Johnson
Copyright 2012
Published by ZacJohnson.com
All rights reserved. No part of this book may be used or reproduced in any
manner whatsoever without written permission from the author.
This ebook was produced with http://pressbooks.com.
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DEDICATION
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To my amazing wife Reena, my world would never have been the same without
you. You’ve been with me through it all and words can not express what you
mean to me. You are my rock and are always pushing me to be a better person
and surpass my goals. I love you.
To my loving family, Mom Dad and Heidi, for always being there and letting me
walk the path less traveled and create my own future and always standing behind
me. From the early days of playing “buy and sell” with comic cards to flying
across the country while in high school to attend my first internet marketing
conference, you’re the inspiration and backbone that made all of this possible.
To the greatest dog in the world, Foxy. Even though you can’t read and
understand this, you still play an important role in my life and business. I will
always value the long hours we spend together in the office while I take care of
the day to day operations and how you always sit by my side. I also love how
you let me know when to take a break from work by constantly hitting me with
your nose til I bring you outside for a walk.
And last, but certainly not least… to everyone I’ve met and talked with over the
past decade and a half in the world of internet marketing. To every person who
spent the time to send me an email, read my blog, introduce themselves to me at
a conference and especially those of you who are reading this book right now.
I thank all of you, as none of this would be possible without you!
Zac Johnson, September 2012
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PREFACE
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My name is Zac Johnson and you may already know me from my popular blogs,
ZacJohnson.com and BloggingTips.com. Since high school, I’ve been
determined to make money online and since then, it has developed into a passion
for helping others do the same. While it’s been 15 years since I first started
making money online, it’s just as exciting a process today as it was then, and
there are new ways to generate revenue every day – it’s all about being creative
and building an established brand around yourself or your product.
In addition to running my own personal blog at ZacJohnson.com, a few years
back I acquired a very high end and established blog at BloggingTips.com.
Through both of these blogs, I have been able to grow my brand to new leaps
and bounds, while also creating new opportunities for revenue and growth.
In this book, we are going to cover everything from the basics of blogging, to
building your own brand, and eventually creating your own part-time or full-
time internet business while using blogging as your main source of traffic,
branding and revenue generation.
Before we get started, I want to make it absolutely clear to everyone that
blogging is serious business! The upfront investment costs of starting a blog on
your own is relatively low, but the return on investment is strictly based on the
time and dedication you put into your site. Blogging is not a get-rich-quick or
overnight method to success, but I will show you the exact steps that I have
taken to get to where I am today.
To learn more about me and how I first started making money online, thus
becoming a well-known figure in the internet marketing and blogging space, be
sure to read my full story on my about me page.
Here’s to your success and I wish you all the best!
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HOW BLOGGING HAS CHANGED MY LIFE
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Before we jump into the basics of blogging and how you can get started, first it’s
important to understand what blogging is and how it can help change your
business and life.
I’ve been making money online for over 15 years now and blogging for a little
over five years, but there is definitely a big difference between the two.
I can almost break down my life in the world of online marketing by “before
blogging” and “after blogging.” Before I started blogging, I was strictly an
internet marketer meaning I created and managed ad campaigns. This was my
bread and butter, and not only was I great at it, but I also enjoyed doing it!
It wasn’t till 2007 when I launched my first blog at ZacJohnson.com that I really
put myself out there and informed others about how I was making a living
through online marketing. Sure, I started speaking at affiliate marketing
conferences in 2001, but having a blog really puts you out there in the general
public’s eye.
Working as a teenage affiliate marketer to blogging out of my own home today
have proved my overall growth in leaps and bounds. What I want to stress in this
section of the book is how many opportunities are available when you put
yourself out there and become an authority in any niche.
Let’s take a look at just a few of the opportunities that I have been blessed with,
all thanks to people connecting with me through my blog at ZacJohnson.com.
Creating a Brand and Business of My Own
As mentioned earlier, before I started my blog, I was an internet marketer
pushing ad campaigns. I already had my own network of content sites that made
good money, but I was still relying on ad networks and having to bring in new
revenue sources when ad campaigns would come to a close.
By creating ZacJohnson.com, I built a powerful brand that I represent –
essentially, “I” have become the brand. I’m responsible for the content and voice
on my blogs and in the process, have also opened up a whole new world of
potential opportunities and partnerships that couldn’t have been formed if I were
still “just an internet marketer.”
From the USA All the Way to AUS
In 2000, I made the journey across the country from New Jersey to California to
attend Commission Junction University (CJU), which was my first internet
marketing conference. This experience in itself was like no other. I was 18 at the
time and sitting among some of the biggest names in the world of internet
marketing. This was the launching pad for many of my future connections in the
coming years.
CJU was the first conference I ever attended, and it provided me with the
learning and networking experience to connect with other big names in the
industry. Networking with the people at CJU resulted in lots of fresh business
and helpful new contacts, which would eventually lead to me speaking at several
conferences and events in the next few years.
Since launching the blog, the interest and demand for me speaking at other
conferences and events has greatly increased. This includes being a keynote
speaker at AffiliateSyd in Sydney, Australia! Whether it’s New York, Las
Vegas, California or even Australia, you never know where you may be invited
to speak at next or who is reading your blog and attending your speaking events.
