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About Birokrasi Sosial Media
This document analyzes the barriers and drivers to integrating social media logic into the communication practices of Norwegian ministries from 2015-2016. It uses an institutional logics framework to examine how social media logic interacted with the existing news media logic within ministry communication units. A cross-ministerial initiative called DigIt aimed to professionalize social media use but faced challenges integrating it due to perceptions of social media as extra work rather than core tasks. The analysis focuses on how symbolic and material resources, as well as formal and informal rules, shaped the different logics over this period of attempted change from a news media regime to incorporating new digital logics.
Detailed Information
| Author: | ['Firli Farhatunnisa'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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