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Download Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Beyond Disruption: Changing the Rules in the Marketplace
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
Detailed Information
| Author: | Jean-Marie Dru |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9780471218999 |
| Pages: | 312 |
| Language: | English |
| File Size: | 12 |
| Format: | |
| Price: | FREE |
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