Table Of ContentPractice, Engage, Apply
• Problem-BasedLearningAssignments—Problem-Based
Learning assignments encourage students to ask questions,
think critically, solve problems and, if working in a group,
engage with others. Problem-Based Learning assignments help
students assume responsibility for their own learning, helping
them to exercise leadership, and facilitate their ability to apply
their knowledge. Students who actively participate in their own
learning process are better able to link concept to application.
• Branching,Decision-MakingSimulations—Put your students
in the role of manager as they make a series of decisions
based on a realistic business challenge. The simulations
change and branch based on their decisions, creating various
scenario paths. At the end of each simulation, students receive
a grade and a detailed report of the choices they made with
the associated consequences included.
• VideoExercises—Explore a variety of business topics related to
the theory students are learning in class. Quizzes assess students’
comprehension of the concepts covered in each video.
• eText—Keeps students engaged in learning on their own time, while
helping them achieve greater conceptual understanding of course material.
Combining resources, such as videos, that illuminate content, MyLab with
eText provides students with a complete digital learning experience—all in
one place.
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Practice, Assess, Apply with
®
MyLab Intro to Business
• DynamicStudyModules—Helps students study effectively on their
own by continuously assessing their activity and performance in real
time. Here’s how it works: students complete a set of questions with a
unique answer format that also asks them to indicate their confidence
level. Questions repeat until the student can answer them all correctly
and confidently. Once completed, Dynamic Study Modules explain the
concept using materials from the text. These are available as graded
assignments prior to class, and accessible on smartphones, tablets, and
computers.
• WritingSpace—Better writers make
great learners who perform better in their
courses. Designed to help you develop
and assess concept mastery and critical
thinking, the Writing Space offers a single
place to create, track, and grade writing
assignments, provide resources, and
exchange meaningful, personalized feedback with students, quickly and easily. Thanks to assisted-graded,
and create-your-own assignments, you decide your level of involvement in evaluating students’ work. And
because of integration with Turnitin®, Writing Space can check students’ work for improper citation or
plagiarism.
• LearningCatalytics™—Is an interactive, student response tool
that uses students’ smartphones, tablets, or laptops to engage
them in more sophisticated tasks and thinking. Now included
with MyLab with eText, Learning Catalytics enables you to
generate classroom discussion, guide your lecture, and promote
peer-to-peer learning with real-time analytics.
• ReportingDashboard—View, analyze, and report learning
outcomes clearly and easily, and get the information you need to
keep your students on track throughout the course with the new
Reporting Dashboard. Available via the MyLab Gradebook and
fully mobile-ready, the Reporting Dashboard presents student
performance data at the class, section, and program levels in an
accessible, visual manner.
• LMSintegration—You can now link from Blackboard Learn, Brightspace
by D2L, Canvas, or Moodle to MyLab Intro to Business. Access
assignments, rosters, and resources, and synchronize grades with your
LMS gradebook. For students, single sign-on provides access to all the
personalized learning resources that make studying more efficient and
effective.
ALWAYS LEARNING
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FiFth Edition
global Edition
Michael R. SoloMon
Contributing Editor
MaRy anne PoatSy
Montgomery County Community College
Kendall MaRtin
Montgomery County Community College
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The rights of Michael R. Solomon, Mary Anne Poatsy and Kendall Martin to be identified as the authors of this work have
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Authorized adaptation from the United States edition, entitled Better Business, 5th edition, ISBN 978-0-13-452274-6, by Michael R.
Solomon, Mary Anne Poatsy and Kendall Martin, published by Pearson Education © 2018.
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ISBN 10: 1-292-21819-3
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Dedication
To Rose
—Michael R. Solomon
For my husband, Ted, who unselfishly continues to take on more than his
fair share to support me throughout this process; and for my children, Laura,
Carolyn, and Teddy, whose encouragement and love have been inspiring.
—Mary Anne Poatsy
For all the teachers, mentors, and gurus who have popped in and out of my life.
—Kendall Martin
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Brief Contents
About the Authors 15 ChAPTeR 9
Acknowledgments 16 Human Resource Management 284
Reviewers 17
New to the Fifth Edition 20 ChAPTeR 10
Letter from the Authors 21 Online Business and Technology 314
Prologue 22
ChAPTeR 11
Production, Operations, and Supply Chain
PART 1 Looking at the Business
Management 340
environment 34
Mini ChAPTeR 3
ChAPTeR 1 Business Communications 370
Business Basics 34
ChAPTeR 2 PART 4 prinCipLes of marketing 380
Economics and Banking 58
ChAPTeR 12
ChAPTeR 3 Marketing and Consumer Behavior 380
Ethics in Business 90
ChAPTeR 13
ChAPTeR 4 Product Development, Branding, and Pricing
Business in a Global Economy 120 Strategies 412
Mini ChAPTeR 1
ChAPTeR 14
Business Law 152 Promotion and Distribution 442
Mini ChAPTeR 4
PART 2 starting and struCturing a
Finding a Job 474
Business 162
PART 5 prinCipLes of finanCe 488
ChAPTeR 5
Small Business and the Entrepreneur 162
ChAPTeR 15
ChAPTeR 6 Financing and Accounting for Business
Forms of Business Ownership 194 Operations 488
Mini ChAPTeR 2
ChAPTeR 16
Constructing an Effective Business Plan 224 Investment Opportunities in the Securities
Market 528
PART 3 managing a Business and
Mini ChAPTeR 5
empLoyees 232 Personal Finance 560
ChAPTeR 7
Business Management and Organization 232 Appendix 572
Glossary 581
ChAPTeR 8 Index 595
Motivation, Leadership, and Teamwork 258 Answer Key 624
7
