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About Behavioural Intention To Use Travel Mobile Apps in Malaysia
This document summarizes a research paper that examined behavioral intention to use travel mobile apps in Malaysia using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The study aimed to understand factors affecting travelers' intention to use travel apps and applied the UTAUT model, which integrates several technology acceptance theories. The researchers hypothesized that performance expectancy, effort expectancy, social influence, and facilitating conditions would impact behavioral intention to use travel apps. The study contributes to understanding user adoption of mobile apps in tourism and provides guidance for app developers.
Detailed Information
| Author: | ['Rachel Gloria'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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